Freed’s Fine Furnishings History

Freed’s Fine Furnishings was started in Nebraska in 1922.  Since the company’s humble beginnings, phenomenal growth has been achieved in the culmination of Freed’s Fine Furnishings, Furniture Mart, and the Ashley Furniture Homestore.

Ka and Diane Alberts and Jerry Freed, purchased the stores from Henry Freed in 1985.  Ka Alberts became president in 1985 and has remained so ever since.  In 1987, Freed’s opened the Furniture Mart at 430 Main St in Rapid City, and in 2006 built and opened the Ashley Furniture Homestore on Haines Ave. in Rapid City, SD.

Many changes have taken place over the years.  One constant remains, Freed’s is committed to our customers.  We strive constantly to improve our selection, quality, value, and above all, customer service.  Welcome to our family of stores!


Ka and Diane Alberts

Meet the Team